Today, HTC unveiled what it has been working on behind closed doors for the last 12 months, launching its latest smartphone; the HTC 10. With customer feedback as part of the development process combined with an obsessive attention to detail, the HTC 10 promises to deliver everything that customers would want from a flagship device. 

This newest addition to the HTC phone family combines a world-class camera with excellent audio, bold new slimmer, more slender metal unibody design and especially impressive performance.

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The design teams worked tirelessly to build a phone where even the power button was given direct design attention, where the speakers deliver a sleeker look and better sound quality and where the fingerprint sensor recognizes your finger from almost any angle. Engineered to handle everyday knocks, bumps and scratches, the HTC 10 was subjected to over 168 hours of extreme temperature tests, ranging from a freezing -20’C to a scorching 60’C; and over 10,000 drop, bend, scratch and corrosion tests.

HTC is touting this latest device as simply the best smartphone camera available on the market today. With the world’s first optically stabilized, larger aperture f/1.8 lenses on both the front and rear cameras, new larger sensors, 12 million of their new generation UltraPixels (1.55um per pixel), faster laser autofocus powering the main camera and a wide-angle lens and screen flash on the front UltraSelfieTM camera, this smartphone delivers brilliantly sharp, low light and high-resolution photos whether behind or in front of the lens.

With the camera designed to launch in as little as 0.6 seconds, and a 2nd generation laser auto-focus that gives you focused shots faster, it’s quick enough to even work in burst mode. All the settings are also conveniently located at your fingertips with Pro Mode still offering advanced options for more experienced photographers, including RAW format functionality. The HTC 10 also combines vivid 4K video with the world’s first stereo, 24-bit, Hi-Res audio recording – capturing 256 times more detail than standard recordings across twice the frequency range and enabling you to bring to life your recorded content as if you were actually there in person.

Developers created a fingerprint scanner, which unlocks in a lightning fast 0.2 seconds and which has been algorithmically designed to recognize you faster and more accurately over time. The HTC 10 also includes the latest in-box quick charge 3.0 Rapid Charger with improved thermal management that can charge the battery up to 50% in just 30 minutes – ideal for people who find their phone running low on juice before the end of the working day. With HTC’s specially created new Freestyle Layout, you no longer have an on-screen grid that dictates the layout. Instead you can get creative by dragging icons, stickers and widgets anywhere you like. Layer them, group them, link stickers to apps or get rid of screen icons altogether, the choice is yours.

In the U.S., HTC 10 will be available across multiple wireless providers including Verizon Wireless, Sprint and T-Mobile, which will announce colors, availability and pricing. In addition, HTC will be offering an Unlocked edition on www.HTC.com, which will be compatible with AT&T and T-Mobile networks and will be available for pre-orders beginning today, April 12, with shipping in early May.  The Unlocked edition from HTC.com comes in Glacier Silver and Carbon Gray, and costs $699. It also comes with UH OH Protection, which includes one replacement at no charge within the first 12 months of ownership for a cracked screen or water damage.

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