Winter4Kids at the National Winter Activity Center, the nation’s first and only fully dedicated youth winter sports facility, in partnership with U.S. Ski & Snowboard and the International Federation of Skiing (FIS) will host the first ever NorAm Cup parallel event in the United States. Taking place in Vernon, New Jersey at Winter4Kids, the NorAm Cup will offer a new format with head-to-head competition featuring some of the best alpine athletes in the world. This NorAm Cup event at Winter4Kids will feature more than 60 male and 60 female athletes competing for $75,000 – the largest prize offering yet.
The NorAm Cup strives to prepare athletes for the FIS Ski World Cup, and U.S. Ski & Snowboard is promoting this format at the grassroots level, in an effort to develop future World Cup parallel champions. The event features a head-to-head slalom with a knockout format each round. Winter4Kids is the nation’s only nonprofit dedicated winter activity program and facility for youth only, serving school age children of all economic backgrounds. “Head-to-head parallel competition is an exciting event and we are thrilled to host with U.S. Ski and Snowboard to showcase the sport under the lights of our state-of-the-art facility,” stated Schone Malliet, Founder and CEO of Winter4Kids. “By hosting the NorAm Cup parallel event, we have been granted a unique opportunity to utilize our facility as an international stage for winter sports. In addition to introducing winter activities to children throughout the tri-state area, our goal is to bring top-notch competitive events to the NY Tri-State area and help grow the sport.”
Tehsuan Glover recently sat down to talk with Winter4Kids President & CEO Schone Malliet about the history and programming of the organization as well as the upcoming event.
“I’m psyched to hear that Winter4Kids and the National Winter Activity Center will be hosting this NorAm parallel event,” said double Olympic champion Ted Ligety. “Winter4Kids’ mission is great, and accessibility to skiing is super important for the future health of the sport of alpine ski racing. The parallel format makes for an exciting spectator event, and the prize purse is an added bonus that should draw elite-level athletes and create some good, healthy competition.”
“This NorAm event sounds like so much fun!” exclaimed three-time Olympic medalist and three-time reigning World Cup overall champion Mikaela Shiffrin. “I’ll be competing on the World Cup tour in Europe, otherwise I would for sure be there. It is vital that we find ways to make the sport more accessible, and the mission of Winter4Kids and the National Winter Activity Center is just what our sport needs in order to grow and thrive. On top of that, fans love the head-to-head atmosphere and that dual format will be showcased more and more in the coming years, so this should be a great event for both athletes and spectators!”
