pocstock, a global stock-content company focused on inclusive imagery, has officially opened its headquarters in Newark, NJ, marking a milestone in its mission to reshape cultural representation in media. The event, held on November 19, 2024, at 550 Broad Street, included a ribbon-cutting ceremony hosted by BET 106 & Park icon Marie “FREE” Wright and featured a panel of advertising industry leaders.
The ribbon-cutting event celebrated pocstock’s fifth anniversary and highlighted its recent achievements, including a $1.6 million seed investment and a global partnership with Canva. Panelists Walter Geer III, Chief Creative Officer at VML, and Patrick Bennett, Global Chief Creative Officer at Jack Morton, joined moderator Bridget Esposito, VP, Head of Creative, Brand at Prudential Financial, to discuss diversity’s role in shaping the future of advertising.
A Strategic Move to Newark
pocstock’s headquarters is part of Audible’s Business Attraction Program, designed to support Black-founded businesses and foster economic growth in Newark. The 550 Broad Street building, managed by Fidelco Realty Group, serves as a hub for innovative organizations. “pocstock’s tenancy exemplifies our commitment to transforming Newark into a thriving business ecosystem,” said Kerri B. Levine, Principal at Fidelco.
Steve Jones, pocstock’s CEO and co-founder, shared the company’s vision: “Our mission has always been to authentically represent the stories and cultures of people of color in media. Moving to Newark allows us to expand our impact while building community and fueling innovation.”
Expanding Horizons with Ethical AI and Local Engagement
pocstock’s achievements reflect its dedication to pushing boundaries in media representation. The company’s partnership with Audible amplifies its capacity to support underrepresented creators and entrepreneurs. Looking ahead, pocstock plans to launch a cutting-edge ethical AI platform in 2025 to further revolutionize the content landscape.
“Newark is the perfect place for us to connect with like-minded innovators and build a creative community,” said DeSean Brown, pocstock’s co-founder. “This new headquarters isn’t just an office—it’s where the future of diverse content will be created.”
