The United Way of Greater Newark (UWGN) has officially launched its 2026 Celebrity Read program, a historic initiative designed to strengthen literacy skills by connecting elementary students with community role models. The annual program kicked off this morning with a celebratory breakfast at Costa Del Sol, marking the start of a massive volunteer effort spanning Newark, Irvington, and Bloomfield.
Since its inception in 1990, Celebrity Read has grown into a “Local Legacy” recognized by the Library of Congress. This year, the program has recruited over 400 volunteers to provide in-person reading sessions for nearly 10,000 students.
The program operates on the belief that any community leader can be a “celebrity” in the eyes of a child. This year’s roster of readers includes high-profile figures such as Jenny Mundell, Mayor of Bloomfield, and Andrea Lewis-Walker, Chief Deputy for the U.S. District Court for the District of New Jersey.
“For over 35 years, Celebrity Read has done more than tell stories to children; it’s changed them by sparking joy, imagination, and inspiring lifelong confidence,” said Catherine Wilson, President and CEO of United Way of Greater Newark.
Addressing Post-Pandemic Literacy Challenges
The program remains a critical tool in addressing educational disparities. With literacy rates in Newark and across the U.S. still struggling to rebound following the COVID-19 pandemic, Celebrity Read provides a strategic investment in the community’s future.
While the program was originally founded to connect local students with African American male role models to demonstrate the power of education, it has since expanded to include a diverse array of community participants, ensuring that students see themselves reflected in the leaders who visit their classrooms.
A Legacy of Impact
Mayor Jenny Mundell, who read at Franklin Elementary School, noted the importance of the interaction: “Thank you to the United Way for the opportunity to ensure we are sharing stories with our students that reflect them and for giving our kids access to interact with community leaders in this positive way.”
