AeroFarms Announces Retail Launch of Microgreens

AeroFarms, leader for indoor vertical farming and locally-grown produce has just introduced a new line of microgreens under their proprietary retail brand Dream Greens to further expand their mission of nourishing communities with safe, fresh, nutrient-dense, and delicious food that offers Peak Flavor Always.

Dream Greens now has two exciting, flavorful varieties of microgreens – Micro Super Mix and Micro Spicy Mix, now available at all Whole Foods Market locations in the Northeast as well as online via FreshDirect.  This retail debut builds upon the success of AeroFarms microgreens food service program that launched last year.

All Dream Greens microgreens are safely grown indoors in AeroFarms’ state of the art indoor vertical farms in located in New Jersey. Dream Greens are completely pesticide free, and they are ready-to-eat without any need to wash, providing a major benefit to consumers looking for safety and convenience.

Microgreens are the perfect addition to Dream Greens leading packaged baby leafy greens line, and strongly aligns with all the major grocery trends for produce, including local, flavor forward, sustainability, health & wellness, and visual appeal.  In addition to being a flavorful & attractive garnish, a big handful of Dream Greens microgreens makes for an elevated salad base, side dish, & center-of-the-plate ingredient.  Harvested after a few short days, Dream Greens microgreens provide more nutrient density than their mature green counterparts, so incorporating microgreens is a powerful way to provide a potent boost of vitamins, minerals & phytonutrients.  

“We have had tremendous demand and interest in our microgreens, and we are thrilled to be launching at Retail our beautiful, pristine micro mixes that we think will disrupt the leafy greens category with the ultimate in nutrient density and peak favor,” says Marc Oshima, Co-Founder & Chief Marketing Officer at AeroFarms.