Get ready to embark on a unique shopping experience as Urban Girl Magazine presents its highly anticipated Black Business Holiday Shopping Tour in Newark for the third year in a row. Scheduled for Saturday, December 16th, this event promises to be a memorable day of supporting local black-owned businesses while exploring the vibrant community of Newark.
Urban Girl Magazine, a digital publication known for its commitment to showcasing and promoting black-owned businesses, launched the Black Business Holiday Shopping Tour in 2021 in response to the economic challenges brought on by the pandemic. The magazine’s founder, Desiree, was inspired to create the tour after witnessing the struggles faced by many local businesses during the pandemic-induced shutdowns.
Desiree shared her motivation, stating, “During the pandemic, as we all know, most non-essential businesses had to close their doors. Many of my favorite eateries couldn’t survive the financial strain. After the mandatory shutdowns were lifted, and non-essential businesses were allowed to reopen, I began highlighting black-owned businesses in Newark and throughout New Jersey on Urban Girl Magazine’s TikTok page. To my surprise, many people were unaware of the existence of these businesses. This was my way of providing them with much-needed visibility. As my videos gained hundreds of thousands of views, shares, and comments, I decided to turn this into an in-person experience.”
The success of Desiree’s initiative led to the first Black Business Holiday Shopping Tour in December 2021, followed by a second tour in July 2022. Now, the third edition of this tour promises to be a winter wonderland of shopping, dining, and community support.
In collaboration with Newark Holiday Festival, Newark Happening, Newark Alliance, Newark Gift Card, and Destination Newark, this year’s tour will focus on visiting brick-and-mortar black-owned businesses throughout Newark.
How the Tour Works:
- Interested attendees can purchase tickets at this link.
- Participants will gather at a designated pickup location to board the tour bus.
- Each attendee will receive a gift bag filled with products from various black-owned businesses.
- Attendees will also be given a preloaded Newark Gift Card to use during the tour.
- The tour will include visits to each participating business, concluding with dinner and drinks at Marcus B&P.
The diverse selection of businesses on the tour ensures that shoppers will find something for everyone on their holiday shopping list. Participating businesses include Plantivia Wellness, Brown Mill Company, Brick City Pets, Afro Taco Food Truck, Fabyoulife, Bella Nail Lounge, Tonnie’s Minis, Off the Hanger & Ane Clothier, and Marcus B&P.
Tickets for the Black Business Holiday Shopping Tour are currently on sale, and a limited-time promotion offers a $10 discount. Due to the popularity of the event, seating is limited, so secure your spot now by visiting this Eventbrite page.
Don’t miss this opportunity to support local black-owned businesses while enjoying a day of shopping and community spirit. Join Urban Girl Magazine in making a difference this holiday season in Newark.
