Edison Properties announced Halal Guys and Oren’s Daily Roast as the first two retail tenants at Ironside Newark.
Both Oren’s and Halal Guys will be based in Ironside Newark’s ground-floor retail, which fronts on Edison Place. With the opening of Mulberry Commons Park, which awakened three acres of green space and provides a critical link between Newark Penn Station and the Prudential Center, Ironside has become a popular destination in Newark. Oren’s will occupy 2,012 square feet, while Halal Guys will occupy 1,294 square feet.
Both are expected to open during the first quarter of 2020.Edison Properties also expects to announce additional retail tenants in the coming months.
Jason Pierson and Ryan Starkman of Pierson Commercial represented Edison in both transactions.
“We’re thrilled to welcome Oren’s Daily Roast and Halal Guys as Ironside Newark’s first retail tenants. The arrival of a storied New York City coffee shop and an internationally recognized Halal food restaurant represent the next phase in Newark’s evolution into not just a city with a thriving office market, but also a dining and cultural scene that rival any in the region,” said Lenny Lazzarino, Edison Properties’ executive vice president of leasing. “Both of these tenants will add to the city’s already rich list of culinary destinations downtown, in the Ironbound and beyond. We look forward to each of them opening their doors in the near future and further solidifying Ironside Newark’s placeat the center of the city’s ongoing renaissance.”
Oren’s Daily Roast was founded in New York City in 1986 and has since grown to include 7 locations across Manhattan in Midtown, Greenwich Village, West Harlem and the Upper East Side. Its location at Ironside Newark will be its first outside of New York City.
Halal Guys started as an acclaimed New York City food cart before expanding internationally in 2016. Its Ironside Newark will be its second outpost in the city, joining a location on Halsey Street opened in 2017.
Combined with its modern loft-style office space, Ironside Newark’s retail options offer an unparalleled experience for not just workers, but everyone who spends time in Newark.
Edison Properties began redeveloping the former Newark Warehouse into Ironside Newark — the city’s first speculative office project in more than 30 years — in Spring 2017, and has since attracted several tenants to the building, including Mars Wrigley Confectionary’s North American headquarters, renowned design and architecture firm Ware Malcomb, as well as law firms Pearlman & Miranda and Robinson Miller. Edison Properties also moved its headquarters to Ironside Newark, which was recognized as the Urban Land Institute’s 2019 NJ Development Project of the Year.
Only 18 minutes from Manhattan by train, Ironside Newark is proximate to a host of transportation options, for daily commuters and visitors alike, including PATH, NJ Transit and Amtrak trains, buses, a light rail and Newark Liberty International Airport.
Designed by the renowned New York City-based design and architecture firm Perkins Eastman, the building will include 456,000 square feet of modern loft-style and penthouse offices with access to a rooftop featuring green space and views of both Newark and Manhattan. Directly adjacent, the city’s Mulberry Commons Park provides a direct link between Ironside Newark and Newark Penn Station, the Prudential Center arena, the historic Ironbound neighborhood and the rest of an increasingly vibrant downtown.
